What we're thinking about.

Our blog is where we banter about what’s happening in the industry, what’s on our minds, and what makes us excited about what we do.

Ellen Tomie
3 months ago - 2 min read

Get Ahead of The Marketing Curve Web Design Trends For 2018 – Part One

Technology is a steam-engine without any brakes, or rails for that matter. It barrels forward without apology and forces each and every one of us along for the ride, constantly altering our perception and the way we take in the world around us.
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Cheryl Chappel
4 months ago - 7 min read

Iconic Canadian Brands of Christmas Past and Present Reflections from a brand strategist

Canada has a long history of courageous entrepreneurialism resulting in iconic brands that are embedded in our hearts – especially at Christmas.
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Cheryl Chappel
8 months ago - 5 min read

Leading the horse to water Lead generation in a digital age

We’ve all heard the phrase “You can lead a horse to water, but you can’t make him drink.” In today’s noisy and highly competitive digital marketing arena, that phrase holds a lot of truth.
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Carrie Hildebrand
11 months ago - 6 min read

Planning ahead: Don’t let your marketing strategy go on vacation when you do.

While it may seem like your summer vacation is still a long way off, now is the perfect time to think about what will happen to your marketing while you’re hitting the beach.
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Joey Brown
1 year ago - 6 min read

Generational marketing: How customers shape the way we advertise.

Customer expectations change over time, and brands that understand and embrace these changing expectations are better able to elevate customer experiences, create loyalty and retention, and move those customers from consideration to selection when it comes time to make a purchase.
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Carrie Hildebrand
1 year ago - 6 min read

Putting marketing back on the good list: Don't be a Scrooge when it comes to your brand.

Since it’s the season for making a list and checking it twice, it might be a good time to make sure your marketing isn’t way down at the bottom, or (gasp!) not on the list at all.
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