What we're thinking about.

Our blog is where we banter about what’s happening in the industry, what’s on our minds, and what makes us excited about what we do.

Carrie Hildebrand
1 week ago - 6 min read

Planning ahead: Don’t let your marketing strategy go on vacation when you do.

While it may seem like your summer vacation is still a long way off, now is the perfect time to think about what will happen to your marketing while you’re hitting the beach.
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Joey Brown
3 months ago - 6 min read

Generational marketing: How customers shape the way we advertise.

Customer expectations change over time, and brands that understand and embrace these changing expectations are better able to elevate customer experiences, create loyalty and retention, and move those customers from consideration to selection when it comes time to make a purchase.
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Carrie Hildebrand
5 months ago - 6 min read

Putting marketing back on the good list: Don't be a Scrooge when it comes to your brand.

Since it’s the season for making a list and checking it twice, it might be a good time to make sure your marketing isn’t way down at the bottom, or (gasp!) not on the list at all.
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Cheryl Chappel
8 months ago - 6 min read

Are we crushing the creative economy? Creativity in the fourth industrial revolution.

There’s a strange dichotomy happening in the world right now in which creativity is being commoditized and devalued while at the same time being touted as one of the driving forces of the emerging fourth industrial revolution.
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Ashley Radisic
11 months ago - 7 min read

What’s in a colour? The psychology of colour in branding and marketing.

Those of us who live in the marketing world spend a lot of time and energy choosing the right colours, and personal preference has virtually nothing to do with it. Don’t get me wrong, we want the colours we choose to look great—but an even more important factor to consider is what those colours mean.
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Joey Brown
1 year ago - 6 min read

Digital first: How to optimize your online branding and marketing.

For the most part, the first encounter someone has with your brand is no longer going to be through a print piece. Chances are, the first interaction will take place online—whether it’s your website, social media, or a digital ad. This means that all of your touchpoints need to be ready to make a great first impression.
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