What we're thinking about.

Our blog is where we banter about what’s happening in the industry, what’s on our minds, and what makes us excited about what we do.

Cheryl Chappel
2 years ago - 6 min read

Are we crushing the creative economy? Creativity in the fourth industrial revolution.

There’s a strange dichotomy happening in the world right now in which creativity is being commoditized and devalued while at the same time being touted as one of the driving forces of the emerging fourth industrial revolution.
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Ashley Radisic
2 years ago - 7 min read

What’s in a colour? The psychology of colour in branding and marketing.

Those of us who live in the marketing world spend a lot of time and energy choosing the right colours, and personal preference has virtually nothing to do with it. Don’t get me wrong, we want the colours we choose to look great—but an even more important factor to consider is what those colours mean.
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Joey Brown
2 years ago - 6 min read

Digital first: How to optimize your online branding and marketing.

For the most part, the first encounter someone has with your brand is no longer going to be through a print piece. Chances are, the first interaction will take place online—whether it’s your website, social media, or a digital ad. This means that all of your touchpoints need to be ready to make a great first impression.
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Cheryl Chappel
2 years ago - 6 min read

SEO in 2016: How to keep your website from becoming a Rembrandt in the attic.

In this banter, I’ll look at how SEO has changed since it came on the scene in the 1990s, what separates the experts from the amateurs, and why it’s now a crucial component of an effective digital marketing strategy.
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Adam Ritchie
2 years ago - 4 min read

Message received: Why email marketing strategies are crucial for small and medium businesses.

This may sound strange, but email is basically the radio of the internet. Like radio, which has an impressively wide global reach, email permeates just about every nook and cranny of the digital world.
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Ashley Radisic
3 years ago - 4 min read

Branding Santa: The evolution of an icon.

Santa Claus, Old Saint Nic, Pere Noel, Father Christmas, Kris Kringle – we all know the man in red, but where did he really come from?
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