What we're thinking about.

Our blog is where we banter about what’s happening in the industry, what’s on our minds, and what makes us excited about what we do.

Adam Ritchie
3 years ago - 7 min read

Analyzing analytics: Setting goals and measuring success with online metrics.

When people think of metrics they’re probably thinking of the graphs, charts, and tables that Google Analytics displays, but there’s a whole industry of analytic tools out there.
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Joey Brown
3 years ago - 5 min read

Pulling back the curtain: A backstage look at logo design.

You know you have a story to tell, but how do you want to tell it? As a graphic designer, my first step is to do my homework. The discovery phase is all about familiarizing myself with the brand.
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Cheryl Chappel
3 years ago - 6 min read

Why Joe threw himself into the volcano: Lessons from Hollywood about branding and corporate culture.

Have you ever seen the movie “Joe Versus the Volcano,” starring Tom Hanks and Meg Ryan? It was a box office flop at the time, but has since become a cult classic. Though I saw it back in 1990, it has forever changed my perspective on branding and corporate culture.
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Carrie Hildebrand
3 years ago - 7 min read

Storytelling vs the hard Sell: What content marketing can do for your brand.

So, obviously we’ve all become a little apathetic toward traditional marketing. We can fast-forward through commercials, skip ads on YouTube, and are effectively deaf to the white noise of countless messages bombarding us all day, every day. The thing is, marketers still need to get our attention—and that’s where content marketing comes in.
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Adam Ritchie
3 years ago - 3 min read

Everybody scrolls: And other facts your web developer wants you to know.

The web evolves at a furious pace, and in reality, so do its users. Like all technology, there’s a relationship between the web and the people who use it so that one is constantly informing the other, and vice versa. As a web developer (and general computer geek) I’m always looking at the connection between changing trends in user experience and the design and development of websites.
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Cheryl Chappel
3 years ago - 2 min read

Don’t put dirt on the grave. Radio is alive, evolved, and relevant.

In this month’s Banter, I provide my top reasons for why radio is a great way to build your brand. You’ll also find some hilarious and entertaining videos that show what NOT to do on air, and some examples of great radio ads you’ll love.
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