What we're thinking about.

Our blog is where we banter about what’s happening in the industry, what’s on our minds, and what makes us excited about what we do.

Joey Brown
3 years ago - 2 min read

Liquid layout: Keeping your brand clean in a muddy marketing world.

Today, your brand identity has to be versatile enough to work for an incredible number of different channels both on and offline. Realistically, there’s a good chance your brand’s twitter icon gets more audience views than a TV commercial did a few decades ago. To cope with these new challenges, a visual identity can’t only focus on consistency across the board. It needs to be able to survive in the mud, to get dirty and still be recognizable.