Carrie Hildebrand
5 months ago - 6 min read

Putting marketing back on the good list:

Don't be a Scrooge when it comes to your brand.

Since it’s the season for making a list and checking it twice, it might be a good time to make sure your marketing isn’t way down at the bottom, or (gasp!) not on the list at all. Maybe you have a marketing wish list, but somehow it never actually makes it into your yearly budget. Or maybe you keep it off the list on purpose because you think it’ll be too expensive.

Did someone order a Christmas miracle?

At Think, we’re all about helping small and medium businesses get the most out of their marketing, so we’ve designed smart, affordable bundles that make it easy to build a plan that fits your budget. Consider it a gift you can give your brand as you head into the New Year!

Unwrapping our bundles

Rather than seeing business owners turn to auto generated logos and templated off the shelf websites, we’d like to see them armed with marketing strategies that have been designed specifically for (and in partnership with) them. Our bundles have you covered whether you’re looking for branding, web solutions, ongoing content support, or all of the above!

So grab a peppermint hot chocolate and step into our workshop to see all the goodies our elves can create for you!

Branding bundles

Writing your brand’s grown-up Christmas list

Just as your Christmas list has evolved over the years, so too should your brand’s goals and guiding principles. I’m not saying you can’t still wish for a pony, but in addition to being aspirational you need to think about what drives your organization as it is now, and what will inspire its success as it continues to evolve.

Are you a new brand that doesn’t really have an identity or know what it wants to be when it grows up? Or have you been around for a long time and feel like you need a brand refresh in order to stay relevant and get noticed? Whatever the case, it’s important to make sure your brand accurately reflects what your business is all about, and that it conveys the right “personality” and tone.

Whether you want to refine and update your organization’s pillars and values or you’re starting from scratch, we’ll guide you through brand discovery, development, and how to apply those learnings to create exemplary customer experiences and a thriving corporate culture.

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Once you know who you are as a brand, it’s time to think about how you present yourself. You wouldn’t want to be judged by what you wore for your family’s Christmas card photo in 1992, right? Well having an out of date logo can be just as embarrassing as that colour-blocked sweater layered over a white turtleneck.

We take an in-depth look at what your competitors are doing, what’s happening in your category, and what’s trending to figure out what can help set you apart while staying true to your brand. It’s about striking that balance between showing up at school after the holidays wearing the same outfit as everyone else in your class, and wearing something totally outré from Europe that won’t be in style here for at least three years.

Web bundles

Don’t forget about last year’s toys

Buying a one-size-fits-all website is one thing. Having a customized web strategy is something else altogether. For a lot of people, their company website is like a new toy on Christmas day. They’re super excited about it leading up to launch, and then spend the whole day marveling over how great it is and showing it off to their friends. But by next Christmas, it’s unlikely that they’ve played with—or even thought about it—in months.

Simply launching a site may feel like a step in the right direction, but if it isn’t combined with a content plan, Search Engine Optimization, analytics, and digital support, then it’s a bit like getting that re-gifted French press when what you really wanted was an Italian espresso machine complete with milk-frother.

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A static site (one that is rarely or never updated) is going to let you down on all fronts. Not only is it going to become dated more quickly, but even Google will recognize it as stagnant and give it a lower ranking than sites that are constantly refreshed with new content that viewers find helpful and interesting.

You should always be updating your site in order to improve user experience, and in order to do that you need to be looking at analytics. If you aren’t watching those numbers, then you’re missing out on key metrics that can tell you a lot about your users—and what those users are looking for.

Finally, you need to think about Search Engine Optimization (SEO). This is the process of improving your rank on search engines and bringing traffic to your website. Simply put, it’s about reaching the right audience, converting them into customers, and directing them toward the solutions you can offer. While this is something that can be built into your site before launch, it requires constant monitoring and updates in order to work effectively and give you that competitive edge.

Content bundles

Be the life of the Christmas party

Trying to come up with fresh and exciting content can be a lot like trying to make small talk at a Christmas party. Suddenly, you can’t think of a single interesting thing to say about yourself and when you try to explain that fascinating new project you’re working on, somehow it ends up sounding totally lame.

While nobody knows your business better than you, sometimes an outside perspective can go a long way in helping you identify the stories you want to tell about your brand, and then share them in a way that invites engagement. Whether your goal is awareness, relationship building, or promotion, it’s always good to have a strategy behind what you want to say on your various platforms (including social media, email marketing, and website content).

From helping you gather interesting content and planning a monthly calendar to launching a targeted campaign, our social media and email marketing bundles give structure to your storytelling and ensure that you stay engaged with your customers. It’s a bit like the difference between delivering a long-winded anecdote after too much eggnog versus preparing a thoughtful, personalized note in a Christmas card.

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Checking it twice

We know that when looking at your priorities, it can be hard to justify spending money on your brand. That’s why we’ve created marketing bundles that allow you to strategically build your marketing plan one block (or bundle) at a time.

It can be easy to stick with what you know (as evidenced by Dads everywhere getting a tie for every Christmas in living memory), but maybe this is the year to start a new tradition and give your brand something special. Besides, if you neglect your marketing for too long, it’s only going to require more of an investment to get it back on track. Our bundles allow you to take care of some of your most important assets (your brand’s identity, your web presence, and your reputation) without breaking your budget.

Whether you decide to put a few bundles under your tree or vow to place “dedicated marketing plan” at the top of your New Year’s resolutions, we know your brand will thank you for it. Rather than putting you through the ghosts of Christmas past, present, and future, we’ll just let you take a look at what our bundles have to offer, and wish you a very Merry Christmas.

Author
Carrie Hildebrand

With her passion for writing and inherent organizational skills, Carrie can create a strategic content plan that will give your online presence real impact. When it comes to crafting a statement or finding just the right words to convey your message, this copy-writing social media guru has you covered.