Casino Nova Scotia had enormous potential to increase its membership, retention rate, engagement, and sales through a targeted email marketing strategy. After completing an overhaul of the Player’s Club, it was time to employ a strategy that would utilize the membership program and make the most of that investment.
The growth of the Player’s Club program highlighted the necessity of having a dedicated team to handle the subsequent email marketing component of this new membership base. In order to maximize the effectiveness of the new membership structure, a detailed email marketing strategy was developed.
Think created a look and feel for email marketing content that would work on multiple breakpoints and email platforms, with attention to web-safe fonts and responsive layouts. We also outlined a strategic approach that would allow them to customize content for their various audiences with messaging tailored specifically for onboarding, segmentation, personalization, and retention.