NSDA came to us with a problem. Nova Scotian children had been missing school in order to attend dental appointments. NSDA wanted to help parents plan their kids’ dental care and teach them specific preventative measures that help to keep kids’ teeth healthier.
Think worked with NSDA to develop an educational campaign for parents that included a microsite complete with a fun and informative questionnaire that allowed parents to learn helpful tips to prevent many childhood dental problems. The microsite was promoted via social media along with the hashtags #TimeOutForTeeth and #MissingSchoolIsntCool.
The result was an entertaining platform form for parents that achieved the goals of NSDA and its member dentists, while helping children smile a little brighter along the way.