1 year ago - 7 min read

Iconic Canadian Brands of Christmas Past and Present Reflections from a brand strategist

Canada has a long history of courageous entrepreneurialism resulting in iconic brands that are embedded in our hearts – especially at Christmas.

1 year ago - 5 min read

Leading the horse to water Lead generation in a digital age

We’ve all heard the phrase “You can lead a horse to water, but you can’t make him drink.” In today’s noisy and highly competitive digital marketing arena, that phrase holds a lot of truth.

1 year ago - 6 min read

Planning ahead: Don’t let your marketing strategy go on vacation when you do.

While it may seem like your summer vacation is still a long way off, now is the perfect time to think about what will happen to your marketing while you’re hitting the beach.

2 years ago - 6 min read

Generational marketing: How customers shape the way we advertise.

Customer expectations change over time, and brands that understand and embrace these changing expectations are better able to elevate customer experiences, create loyalty and retention, and move those customers from consideration to selection when it comes time to make a purchase.

3 years ago - 2 min read

Don’t put dirt on the grave. Radio is alive, evolved, and relevant.

In this month’s Banter, I provide my top reasons for why radio is a great way to build your brand. You’ll also find some hilarious and entertaining videos that show what NOT to do on air, and some examples of great radio ads you’ll love.

3 years ago - 4 min read

Branding Santa: The evolution of an icon.

Santa Claus, Old Saint Nic, Pere Noel, Father Christmas, Kris Kringle – we all know the man in red, but where did he really come from?