branding

1 year ago - 6 min read

Planning ahead: Don’t let your marketing strategy go on vacation when you do.

While it may seem like your summer vacation is still a long way off, now is the perfect time to think about what will happen to your marketing while you’re hitting the beach.
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2 years ago - 6 min read

Putting marketing back on the good list: Don't be a Scrooge when it comes to your brand.

Since it’s the season for making a list and checking it twice, it might be a good time to make sure your marketing isn’t way down at the bottom, or (gasp!) not on the list at all.
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3 years ago - 2 min read

Liquid layout: Keeping your brand clean in a muddy marketing world.

Today, your brand identity has to be versatile enough to work for an incredible number of different channels both on and offline. Realistically, there’s a good chance your brand’s twitter icon gets more audience views than a TV commercial did a few decades ago. To cope with these new challenges, a visual identity can’t only focus on consistency across the board. It needs to be able to survive in the mud, to get dirty and still be recognizable.
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2 years ago - 6 min read

Digital first: How to optimize your online branding and marketing.

For the most part, the first encounter someone has with your brand is no longer going to be through a print piece. Chances are, the first interaction will take place online—whether it’s your website, social media, or a digital ad. This means that all of your touchpoints need to be ready to make a great first impression.
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2 years ago - 7 min read

What’s in a colour? The psychology of colour in branding and marketing.

Those of us who live in the marketing world spend a lot of time and energy choosing the right colours, and personal preference has virtually nothing to do with it. Don’t get me wrong, we want the colours we choose to look great—but an even more important factor to consider is what those colours mean.
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3 years ago - 4 min read

Branding Santa: The evolution of an icon.

Santa Claus, Old Saint Nic, Pere Noel, Father Christmas, Kris Kringle – we all know the man in red, but where did he really come from?
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3 years ago - 5 min read

Pulling back the curtain: A backstage look at logo design.

You know you have a story to tell, but how do you want to tell it? As a graphic designer, my first step is to do my homework. The discovery phase is all about familiarizing myself with the brand.
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