1 year ago - 7 min read

Iconic Canadian Brands of Christmas Past and Present Reflections from a brand strategist

Canada has a long history of courageous entrepreneurialism resulting in iconic brands that are embedded in our hearts – especially at Christmas.

2 years ago - 6 min read

Generational marketing: How customers shape the way we advertise.

Customer expectations change over time, and brands that understand and embrace these changing expectations are better able to elevate customer experiences, create loyalty and retention, and move those customers from consideration to selection when it comes time to make a purchase.