strategy

1 year ago - 6 min read

Planning ahead: Don’t let your marketing strategy go on vacation when you do.

While it may seem like your summer vacation is still a long way off, now is the perfect time to think about what will happen to your marketing while you’re hitting the beach.
Read more...

3 years ago - 2 min read

Don’t put dirt on the grave. Radio is alive, evolved, and relevant.

In this month’s Banter, I provide my top reasons for why radio is a great way to build your brand. You’ll also find some hilarious and entertaining videos that show what NOT to do on air, and some examples of great radio ads you’ll love.
Read more...

3 years ago - 6 min read

Why Joe threw himself into the volcano: Lessons from Hollywood about branding and corporate culture.

Have you ever seen the movie “Joe Versus the Volcano,” starring Tom Hanks and Meg Ryan? It was a box office flop at the time, but has since become a cult classic. Though I saw it back in 1990, it has forever changed my perspective on branding and corporate culture.
Read more...

2 years ago - 6 min read

SEO in 2016: How to keep your website from becoming a Rembrandt in the attic.

In this banter, I’ll look at how SEO has changed since it came on the scene in the 1990s, what separates the experts from the amateurs, and why it’s now a crucial component of an effective digital marketing strategy.
Read more...

2 years ago - 4 min read

Message received: Why email marketing strategies are crucial for small and medium businesses.

This may sound strange, but email is basically the radio of the internet. Like radio, which has an impressively wide global reach, email permeates just about every nook and cranny of the digital world.
Read more...